I created this wallpaper for (PRODUCT)RED. Created to eliminate AIDS in Africa. Buy (RED), save lives.
THE (RED) IDEA
(RED) is not a charity.
(RED) is not a cause.
(RED) is not a theory.
(RED) is an ingenious idea that unites our incredible collective power as consumers with our innate urge to help others.
(RED) is where virtue meets desire.
Each time you buy a (RED) product or our service, at no extra cost to you, the company who makes that product will give up to fifty-percent of its profit to buy and distribute antiretrovial medicine to our brothers and sisters dying of AIDS in africa.
Every dollar goes straight to Africa. Straight to the people who need it. Straight to keed them alive so that they can go on taking care of their families and contribute socially and economically to their communities.
The most sought-after brands in the world have become (RED) partners. American Express, Apple, Converse, Dell, Emporio Armani, Gap, Hallmark, Microsoft and more recognize that (RED) is a business model that is right for their brands, their consumers and the world.
(RED) is an answer to an emergency. An answer that is working. Over 2.5 million people have meen impacted in just two years.
Buy (RED), save lifes. It's as simple as that. (RED) Desire and virtue. Together at last.